Alex’s unique approach to directing, producing, and design, utilizes his background in film and theatre to above all, tell a story. A graduate of the California Institute of the Arts, he has designed and produced work for Film, Television, Theater, Themed Entertainment, Theme Parks, and Public Art Installations globally.
Currently, Alex serves as CEO and CCO of hiddenlemons, a creative development company dedicated to creating entertainment-based projects around the globe. Previously, Alex served as CEO and CCO of Entertainment Design Corporation (EDC), a company comprised of over 30 artists that designs and produces Branding Icon Attractions, Themed Experiences, and Live Shows. EDC’s highlights include: two multi-million-dollar Branding Icon Attractions for the Galaxy Entertainment group in Macau, two E-Ticket Dreamworks attractions for Dubai Parks and Resorts’ Motiongate Theme park and the Crane Dance; a 70-million dollar Branding Icon for Resorts World Sentosa Singapore.
Alex’s film and television production credits include: the MTV Movie Awards, Pirates of the Caribbean II and III, and Starz’s Magic City among others. As a theatrical set designer, Calle has designed for numerous regional theatre companies, including The California Shakespeare Theatre, The Eugene O’Neill Theatre Company, The Cuillo Theatre, Florida Stage, The Celebration Theater, The Garry Marshall Theater, and The Odyssey Theatre. He has also served as a resident production designer for Princess Cruises’ theatrical productions.
Alex is currently a board member for Invertigo Dance Theatre, an institution at the forefront of Los Angeles dance, and has been involved with the company since their 2008 season.